Life Fitness and the Gym Rental Company chosen as ‘Official Gym Equipment Provider’ to the Wimbledon Championships
Global fitness equipment supplier Life Fitness will be equipping two gyms at the All England Lawn Tennis Club for The Wimbledon Championships.
The equipment, which has been provided by Life Fitness in partnership with the Gym Rental Company, was selected by the Championships to support the training and conditioning of the sport’s top athletes during the two-week competition, which starts today.
In addition, the multi-year agreement will see Life Fitness and the Gym Rental Company extend its provision of fitness equipment to the 2020 and 2021 Championships.
The onsite gyms, purpose-built for the competition, include treadmills, cross trainers and upright bikes from Life Fitness’ Integrity Series - all fitted with Discover SE3 HD consoles – ICG® IC6 indoor cycles and Hammer Strength dumbbells.
Life Fitness and the Gym Rental Company also installed equipment at a third training facility at the nearby Bank of England Sports Centre, which hosted the Wimbledon Qualifying Tournament last week.
The Life Fitness cardio equipment used by the players also features Halo Fitness Cloud, Life Fitness’ cloud-based digital platform designed to enhance the user experience and improve asset management.
“Every element of a player’s experience during Wimbledon is carefully considered and it is our responsibility to give them the best support possible to perform at the highest level, and the warm-up and cool-down facilities are an essential part of this,” said Andrew Ambrose, General Manager of the All England Lawn Tennis Club.
“We are a world-class event and we look for world-class suppliers to support the successful delivery of the Championships; Life Fitness were able to provide us with quality fitness equipment and a seamless solution, and the support we’ve received, from working with us to select the equipment through to installation and onsite care, has been fantastic.”
Danny Oliver, Country Manager for Life Fitness UK said: “We were incredibly proud to be supplying equipment to the Wimbledon Championships; it is undoubtedly one of the most prestigious events in global sport and the quality and range of fitness equipment provided from across our brand portfolio will support players at the absolute top of their game.”
The 2019 Wimbledon Championships, which run from 01 – 14 July, are the 133rd edition of the tournament.
For more information about the 2019 Wimbledon Championships, visit www.wimbledon.com.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment. The company manufactures and sells its strength and cardiovascular equipment under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT. Its equipment is distributed to more than 166 countries. Headquartered outside Chicago, in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC). For more information on Life Fitness, visit www.lifefitness.co.uk.
About the Gym Rental Company
The Gym Rental Company has been renting state of the art gym equipment for over 10 years to the UK Leisure Industry. It offers a flexible rental model which enables clients to preserve their precious capital and all staff are highly trained to install equipment to the highest standard.
Equipment includes cardiovascular, resistance training, free weights and gym flooring. The Gym Rental Company also provides regular planned preventative maintenance and annual servicing.
"We are delighted with how the whole process was managed. This was an incredibly smooth transition and the rental model really does provide us with the flexibility we need."
Paul, Playgolf London
"Our customers expect the latest products and through the Gym Rental Company, we now have the very latest state-of-the-art Life Fitness in our gym and our customers are delighted! We are now looking at rolling this out across all of our sites."